marketing logistics meaning in Chinese
市场逻辑学
市场运销
Examples
- I establish systematically the marketing strategy for mengding mountain with the modern marketing logistics in my thesis . this paper corresponds in the facts of the enterprise and consists of seven chapters
本论文从蒙顶山的实际情况出发，结合现代市场营销理论，系统制定出了蒙顶山旅游开发的市场营销战略。 - Modern logistics in competition advantage need system design . an area logistic competition advantage is depended on four basic element : manufacture developing environment , logistic system element , enterprises strategic market demanding . in the program it is clear for society logistic structure . it will be concluded from the study of government : first , service field : international logistics , area market logistics
而一个区域物流系统的竞争优势取决于四项基本要素：产业发展环境(包括政府的产业政策、市场管理法规、部门协同工作机制等) 、物流系统的生产要素(包括物流基础设施和物流信息平台) 、企业组织与企业战略、市场需求情况。 - Transport traditional warehousing enterprises are established in the majority of the planned economy era , state - owned enterprises , these enterprises generally logistics infrastructure investment is insufficient , but has many years of experience in the logistics operation , and rules and regulations , good corporate reputation , warehousing and transport operations at the core provide relatively complete logistics services , with a strong ability to attract customers , and formed a basic customers in the community establish corporate image and brand effect of the logistics business remained relatively stable development of the situation , but as a modern logistics development , a modern logistics , long - span , dynamic and strong , can be divided into and the complexity of the advantages of traditional storage transport sector there are many issues , such as : management methods are backward ; the logistics facilities and equipment , lack of investment in facilities aging ; still lack the overall planning of a detailed and clear market orientation , lack of modern logistics management concept outdated marketing logistics , resulting in the mainstream enterprise customer groups scattered , low - level mobility of the large , it is difficult to retain the high - end customers ; enterprise systems and internal operating mechanism of the lack of vitality
留学解答资讯网:传统的仓储运输企业多数是建立于计划经济时代的国有企业，这些企业一般对物流基础设施投入不足，但是有多年的物流运作经验，和规章制度，良好的企业信誉，以仓储和运输业务为核心，提供相对齐全的物流服务，具备了较强的招揽客户的能力，形成了基本顾客群，在社会上树立起企业形象和品牌效应，使物流业务保持着相对稳定发展的态势.但是随着现代物流的发展，较于现代物流，大跨度性、动态性强、可分性、复杂性等优点，传统仓储运输业出现了许多问题，例如：管理手段落后；对物流设施设备的投入不足，设施老化；尚欠缺详细的整体规划和清晰市场定位，缺乏现代物流管理理念；物流营销方式比较陈旧，造成企业主流客户群体分散，级别较低，流动性大，难以保留中高端客户；企业体制与内部运作机制欠缺活力。 - The reasons are : the first , small and medium enterprises adopt low - cost strategy in the logistics , as a result , they could not make money , so when in the event of loss makes their mutual eroded ; the second , the legal system is not perfect and can not be binding contract speculative behavior ; the last , the existence of a large number of small and medium enterprises in the market logistics , the alternative of their partners is more
作者认为中小tpl企业之间合作彼此的约束力弱,由于法律的不健全、合作伙伴之间的可替代性高,所以投机行为发生的机率高,因此,在联盟内部只有通过对成员企业进行“信用度”管理,加大对违约和投机行为进行商誉、发展空间等方面的惩罚,才能使所有成员企业认真对待其在联盟中的责任。